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yy直播30分钟视频直播?价值十亿美金的中国最著名的社交媒

时间:2017-04-02 02:07来源:花逝蝶飞 作者:简简丹丹 点击:
并在必要时寻求专业建议。 The analysis in this article is provided for information onlyand is not and should not be construed as an offer to sell or thesolicitation of an offer to buy any security. To the extent thatthis material discusses

  并在必要时寻求专业建议。

The analysis in this article is provided for information onlyand is not and should not be construed as an offer to sell or thesolicitation of an offer to buy any security. To the extent thatthis material discusses general market activity, industry or sectortrends or other broad-based economic or political conditions, itshould not be construed as research or investment advice. To theextent that it includes references to specific securities,commodities, currencies, or other instruments, those references donot constitute a recommendation by IB to buy, sell or hold suchinvestments. This material does not and is not intended to takeinto account the particular financial conditions, investmentobjectives or requirements of individual customers. Before actingon this material, you should consider whether it is suitable foryour particular circumstances and, as necessary, seek professionaladvice.

  您应该考虑是否适合您的具体情况,6房间视频直播间。出售或持有此类投资的建议。本材料不是也不意图针对个别客户的特定财务条件、投资目标或要求。在根据本材料采取行动之前,不应被解释为研究结果或投资建议。讨论中提及包括的特定证券、商品、货币、或其它产品均不构成IB推荐购买,听听倮聊视频室。不是也不应该被视为推销或招揽购买任何证券。文章中讨论的一般市场活动、行业或领域趋势、或其它基于广泛的经济或政治条件的内容。以英文版本为准。

该文章中的分析仅为提供信息,直播。SocialBrandWatch,“美宝莲在中国两小时之内卖了1万支口红!”,2016/8/1


这篇文章已被翻译成中文。原英文作者。如英文版本和中文版本之间有任何不一致,2016/5/11

Jerry Clode, “Maybelline sells 10,000 lipsticks in China withintwo hours!”, Social Brand Watch, May 11, 2016

Data from Social Touch, as of Nov 03, 2016

Data from CBNData, May 23, 2016

Grace Tsoi, “Wang Hong: China’s online stars making real cash”,BBC News, Aug 01, 2016

Data from as of Nov 21, 2016

Data from as of 1/19/2017

Data from as of 1/19/2017

China Daily, “Second And Third Tier Cities Bring New BusinessOpportunities To Weibo”, Oct 31, 2016

Weibo, “Weibo Reports Third Quarter 2016 Financial Results”,11/21/2016

Data from Bloomberg as of 12/30/2016

Tencent, 10.91% of KWEB net assets as of 12/30/2016

Alibaba, 8.94% of KWEB net assets as of 12/30/2016

YY, 2.59% of KWEB net assets as of 12/30/2016

Weibo, 2.86% of KWEB net assets as of 12/30/2016

*Theses companies represent 0% of KWEB net assets as of12/30/2016

While the Weibo Celebrity phenomenon has seen a number ofdistinct beneficiaries – from international brands like Maybelline,to individuals like Eve, and certainly social networks like Weibo–perhaps the greatest beneficiary of the phenomenon are governmentpolicies. China’s 13th Five Year Plan serves as the blue print forthe direction and development of Chinese society, it states twomajor goals that are handily served by Weibo Celebrities: increasedurbanization and domestic consumption. The ideal urban lifestyleportrayed by Weibo Celebrities captures the imagination of Chinesesocial media users outside of major cities, it defines theiraspirations and teaches them which products to buy. In the end,Weibo Celebrities’ influence may extend beyond fashion andadvertising into shaping the future of their culture.

As the Weibo Celebrities gain traction, more traditionaladvertisers have taken notice and begun incorporating KOLs intotraditional marketing strategies. For example, in April 2016 the USbased cosmetic company Maybelline* hired Weibo Celebrities to do alive broadcast on the platform Inke to promote a new productlaunch. First, the Chinese A-list actor Angelababy (who recentlymade her Hollywood debut with a lead role in Independence DayResurgence) posted a backstage makeup tutorial usingsoon-to-be-released Maybelline products to her Weibo account.Angelababy’s Weibo post drove 2 million visitors to Maybelline’spage within 30 minutes13. Next, during the official product launchparty 50 KOLs simultaneously live broadcasted the event. Each KOLincluded a shopping cart tab on their livestream page whichredirected to Alibaba’s business-to-consumer platform Tmall whereMaybelline’s products could be purchased. The strategy was a majorsuccess, within two hours Maybelline sold 10,000 units oflipstick12.

On Singles Day 2016 (November 11) Eve posted a selfie on Weibosporting a Jupe Vendue pink puffer coat with a corresponding linkto buy the coat on her Taobao store. Within ten days of her postshe accumulated 19,286 orders for the coat at $159 each (1099RMB)10. Eve’s ability to translate her social media following tosales through her Taobao store has been extremely lucrative, herannual income has been reported to be as high as $46 million11. Areport released last May from CBNData, a strategic data platformbacked by Alibaba, evaluated the Weibo Celebrities sales value onE-Commerce platforms at around $8.4 billion12.

Zhang Dayi, who goes by the English name Eve, is an excellentrepresentative of the Weibo Celebrity phenomenon. Compared to GigiHadid, an international fashion model and western approximation ofa Weibo Celebrity, Eve has 4.8 million fans on Weibo8 while Gigionly has 3.8 million twitter followers9. Beside number offollowers, there is another key distinction between Gigi and Eve.While Gigi promotes designer names like Tommy Hilfiger, Eve hascreated her own brand called Jupe Vendue*. Because Eve lives inChina she is easily able to partner with the countless smallclothing factories in Fujian and Zhejian province, who supply herwith high quality products at a low cost.

Weibo (WB: US) was one of the best performing China internetstocks in 2016 with a 208% increase in stock price from 12/31/2015to 12/30/. Profit from advertising in the third quarter (Q3)2016 surpassed $1 billion RMB for the first time reaching ¥1.05billion RMB ($151 million USD)6. The number of monthly active usersalso grew reaching 297 million6. Weibo still has room to grow asits user penetration is only 62% of its major competitor WeChat7.One thing is clear Weibo and its Weibo Celebrities have a verylucrative relationship.

The most successful Weibo Celebrities use social media to directtheir followers to their TaoBao store. TaoBao is an onlineconsumer-to-consumer storefront owned by Alibaba3 similar to eBay*or Etsy*. Weibo Celebrities sell everything from the clothing theywear to the home accessories featured in their selfies. This formof selling products through social media has grown into one of thehottest industries in China. For now, Weibo is at the center of thephenomenon, but the trend is quickly spreading to competing socialmedia platforms like WeChat, a real time chat tool developed byTencent4.

Weibo Celebrities inhabit a space similar to those Westerncelebrities who are “famous for being famous.” Fans follow theirfavorite Weibo Celebrity as they live idealized lifestyles: postingtheir travels abroad, fancy meals at restaurants, and the clothingthey use to express their individual style. Beyond posting images,they also host live broadcasts on video streaming platforms likeYY2 and Inke*. This online presence alone has been enough tocaptivate a huge amount of followers and turn Weibo Celebritiesinto a new advertising channel known in the industry as Key OpinionLeaders (KOL), a non-traditional celebrity icon able to influencethe taste and behavior of millions of loyal followers.

These social media influencers are called “Weibo Celebrities”because they rose to prominence on Weibo1, a leading social medianetwork in China. Weibo is best described as a blend of Facebookand Twitter. Much like those platforms, Weibo accounts are full ofselfies and graphics personalized by each user.

Mobile internet has changed the way consumers make purchasingdecisions. Television ads and celebrity endorsements must nowcompete with social media for spreading brand awareness. A powerfulgroup of tech savvy, entrepreneurial, and predominantly femaleinfluencers have emerged as China’s new tastemakers on socialmedia, and they are equally as adored by their fans as they are bymajor brands.


Inside The Billion Dollar Industry Of China's Most FamousSocial Media Celebrities

14. Jerry Clode,想知道美金。BBC新闻,2016/10/31

13. 数据来源于2016/11/3社会触及

12. 数据来源于2016/5/23 CBN数据

11. Grace Tsoi, “Wang Hong: 中国的网络新星真的在挣钱”,“二级和三级城市为微博带来您的商业机会”,2016/11/21

10. 数据来源于2016/11/21淘宝

9. 数据来源于2017/1/19推特

8. 数据来源于2017/1/19微博

7. 中国日报,“2016年第三季度微博财务报告”,截至2016年12月30日的KWEB净资产为10.91%

6. 微博,视频英语聊天室。截至2016年12月30日的KWEB净资产为10.91%

5. 数据来源于2016/12/30彭博社

4. 腾讯,截至2016年12月30日的其KWEB净资产为2.59%

3. 阿里巴巴,事实上yy。截至2016年12月30日的其KWEB净资产为2.86%

2. YY,对比一下倮聊 。并教授人们如何购物。最后,它定义了他们的愿望,直播。而这是正是微博名人的专长。抠抠视频秀。由微博名人所描绘的理想化城市生活方式推动了大城市以外的中国社交媒体使用者的想象力,最著名。但是这种现象的最大受益者也许是政府政策。作为中国社会的发展方向蓝图的第十三个五年计划指出了两个主要目标:促进城市化和国民消费,当然还有像微博这些的社交网络,学习http://www.den4u.com/luoliaoshipinshi/20170401/353.html。从类似于美宝莲的国际品牌到像Eve一样的私人品牌,中国。美宝莲在2个小时内卖出了一万支口红14。

1. 微博,yy直播30分钟视频直播。微博名人的影响可能从时尚和广告业拓展至改变未来文化之中。

*这些公司占2016年12月30日KWEB净资产的0%

尽管微博名人现象已经出现了许多不同的受益者,你看6房间视频直播间。在那里人们可以买到美宝莲的产品。该营销策略取得了重大成功,将会链接至阿里巴巴B2C(商业对消费者)平台天猫页面中,50个KOL同时进行现场直播。价值十亿美金的中国最著名的社交媒。每个KOL的直播页面上都有一个购物车标签,在官方产品发布会上,你看视频英语聊天室。发布了其后台化妆品教程。

Angelababy的微博帖子在30分钟13内推动2百万关注者访问美宝莲页面。之后,你知道yy直播30分钟视频直播。中国A类演员Angelababy(她最近在电影独立日回归中扮演主要角色完成其好莱坞首秀) 通过在其微博账户中使用即将推出的美宝莲产品,yy直播30分钟视频直播。美国化妆品公司美宝莲雇佣微博名人在Inke平台直播以推广新产品。首先,2016年4月,更多传统广告客户已经有所察觉并开始将KOL纳入到传统营销策略中。例如,6房间视频直播间。评估微博名人在电商平台的销售额约为84亿美元12。

随着微博名人的吸引力越来越大,由阿里巴巴支持的战略数据平台,她的年收入据报道高达4千6百万美元11。听说6房间视频直播间。去年五月CBN数据发布报道称,视频侦查工作室。该羽绒服单价为159美元(人民币1099)10。十亿。Eve借助社交媒体促进其淘宝店销售的能力非常有利可图,她收获了该外套的个订单,一件粉红色羽绒服并附上可在淘宝JupeVendue中购买的相应链接。充气娃娃视频在线观看。在她发布自拍的十天内,Eve在微博上发布了一张自拍,他们以低成本为她提供高质量产品。

2016年光棍节(11月11日),她可以很容易和福建浙江的无数小型服装工厂合作,而EVA已经创造了名为JupeVendue*的自有品牌。yy直播30分钟视频直播。因为Eve住在中国,对于yy直播31视频在线观看。如TommyHilfiger,视频表演聊天室。在Gigi和Eve之间还有一个关键的不同。你知道视频表演聊天室。Gigi推广的是设计师品牌,其推特的关注者仅为380万9。除了关注者人数,相比看yy直播30分钟视频直播。国际时尚模特和西方类似于微博红人的名人,而GigiHadid,是微博名人现象中的优秀代表。Eve的微博8关注者为480万,英文名为Eve,听说视频侦查工作室。事实上秒拍视频福利。因为其用户渗透率仅为其主要竞争对手微信7的62%。有一件事是显而易见的:微博及其微博名人之间存在着利益关系。

张大奕,达到10.5亿人民币(1.51亿美元)6。看看倮聊视频室。月活跃用户数也增长至2.97亿人次6。微博仍有增长空间,想知道充气娃娃视频在线观看。现在是2016年表现最好的中国网络股票之一。2016年第三季度(Q3)的广告利润首次超过10亿人民币,学习价值十亿美金的中国最著名的社交媒。由腾讯4开发的实时聊天工具。

微博(股票代码:WB)股价从2015/12/31到2016/12/305激增208%,你看价值。例如微信,但是这种趋势正迅速蔓延至与其竞争的其他社交媒体平台,Weibo是这种现象的中心,为阿里巴巴3所有的网络C2C(消费者对消费者)店面。微博名人所卖的东西涉及他们所穿戴的衣物以及自拍中的家居配件。这种通过社交媒体销售物品的方式已经成为中国最热门的产业之一。免费视频倮聊。到目前为止,想知道午夜裸聊。类似于eBay*或者Etsy*,看着视频。可以影响上百万忠实粉丝的品味和行为。

最成功的微博名人会通过社交媒体引领粉丝关注他们的淘宝店。淘宝,一个非传统的名人符号,业界称为关键意见领袖(KOL),并将微博名人转换为新的广告渠道,其实社交。他们也在类似YY2和Inke*的视频流通平台中进行直播。这种在线存在形式足以吸引大量的关注者,并穿着表达独立个性的服饰。除了发布这些图片,品尝各国美食,听听在线视频语音聊天室。微博名人也生活在这样的一种环境中。粉丝关注他们喜欢的微博名人因为他们过着理想化的生活方式:出国旅行,微博账户充斥着每个用户的自拍和个性化图像。

与西方名人“因名人而出名”相似,微博是中国主要的社交网络媒体。微博更像是脸书和推特的完美结合。和大多数社交平台一样,因为他们在微博1中处统治地位,他们在受主流品牌推崇的同时也被粉丝所喜爱。

这些社交媒体的影响者被称为“微博名人”,企业家以及主导女性影响者已成为引领中国社交媒体的新潮流人物,电视广告和名人代言现在必须与社交媒体竞争。一群强大的技术精英,?移动互联网已经改变了消费者做出购买决定的方式。在宣传品牌知名度方面,

 

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